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Kevin Chesters
Verified
Strategic Consultant, Trainer, Speaker and Lecturer, kevinchesters.com
London
Beats
global health international trade illicit financial flows
Sports and gossip.
Content
By Kevin Chesters, Sam Fowler| MediaCat Magazine Verified Home improvement retailer Wickes has worked with the independent ad agency St Luke’s to launch a timely campaign titled ‘New Cabinet?’ following Labour’s general election victory. Running on an ad van outside Downing Street for one day only (5 July), the campaign features a Wickes poster that reads: ‘New Cabinet, Keir?
By Manèle El Zoghlami, Josh McLoughlin, Josh Mcloughlin Verified, Kevin Chesters, Kate Knowles Verified| MediaCat Magazine Verified Last month, Bumble released a campaign targeting women’s vows of celibacy with slogans like ‘You know full well a vow of celibacy is not the answer’ and ‘Thou shalt not give up on dating and become a nun.’ The tone was supposed to be playful, borrowing from Gen Z’s humour, to poke fun at women’s wish to reevaluate their relationships with men. The campaign was instead perceived as condescending, controlling, and mocking of women’s efforts to regain agency over their bodies.
By Kevin Chesters, Sam Fowler| MediaCat Magazine Verified Home improvement retailer Wickes has worked with the independent ad agency St Luke’s to launch a timely campaign titled ‘New Cabinet?’ following Labour’s general election victory. Running on an ad van outside Downing Street for one day only (5 July), the campaign features a Wickes poster that reads: ‘New Cabinet, Keir?