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Kim Moutsos
Verified
VP Editorial, Content Marketing Institute
San Francisco
Beats
Photojournalism Politics Crime Fashion Sports
Anything to do with children.
Content
By Kim Moutsos| Content Marketing Institute Verified It’s hard out here for content marketers to attract the right traffic organically. With search engine optimization practices evolving and content competition coming from everywhere, it’s all too easy to get confused. While watching several SEO presentations at Content Marketing World 2023, including talks by Andy Crestodina, Carlos Meza, and Mike King, I noticed some widely held misconceptions and common mistakes.
By Kim Moutsos| harro.com@ Evolving SEO practices, algorithm changes, and intense content competition make optimizing your content harder (and at higher stakes) than ever. Don’t let these SEO mistakes and misunderstandings knock you off your game.
By Kim Moutsos| Content Marketing Institute Verified It’s hard out here for content marketers to attract the right traffic organically. With search engine optimization practices evolving and content competition coming from everywhere, it’s all too easy to get confused. While watching several SEO presentations at Content Marketing World 2023, including talks by Andy Crestodina, Carlos Meza, and Mike King, I noticed some widely held misconceptions and common mistakes.
Company Info
Content Marketing Institute
The Content Marketing Institute (CMI) is a global organization focused on advancing content-driven marketing. Established in 2011, CMI provides education, training, and resources for marketers across various sectors, including enterprise brands, small businesses, and agencies. In 2016, CMI became part of UBM (now Informa), enhancing its influence in the industry. CMI offers a variety of services to help marketers develop effective content strategies. These include online education through webinars and master classes, as well as events like Content Marketing World, the largest gathering of content marketing professionals. CMI also provides consulting services tailored to organizational needs and fosters a community of over 215,000 content marketers through social channels and a dedicated Slack group. Additionally, CMI produces several content products, including the Chief Content Officer Magazine, the Content Marketing Framework guide, and the This Old Marketing Podcast. They also publish research reports and case studies to support marketers in implementing successful content marketing strategies.
San Francisco, United States
+1 888-554-2014
Founded: 2007