Kristen Classi-Zummo - Profile and Journalist Details
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Kristen Classi-Zummo
Verified
Director-Industry Analyst, Apparel, Circana
New York
Beats
Technology , Sales & Marketing , Business , Digital Marketing
I don't think I've ever turned a topic down, per se.
Content
By Kristen Classi-Zummo|Forbes BrasilVerifiedNesta temporada de fim de ano, o destaque ficará por conta das ofertas, que prometem atrair a atenção de consumidores em busca de preços atrativos. De acordo com um recente estudo da Circana, que analisou o comportamento de jovens americanos, 37% dos compradores estão planejando buscar descontos em 2024, com o protagonismo de uma parte da população: a Geração Z. Com isso, 30% dos consumidores da Geração Z planejam começar suas compras de fim de ano na Black Friday.
By Kristen Classi-Zummo|ForbesVerifiedThis holiday season, while turkey and trimmings may take center stage, the real spotlight will be on the deals. According to a recent holiday study by Circana, 37% of consumers are strategically planning to maximize their savings this year, with one generation standing distinctly apart – Gen Z. Thirty percent of Gen Z consumers plan to kick off their holiday shopping on Black Friday, the highest percentage among all generations.
By Kristen Classi-Zummo|Forbes BrasilVerifiedNesta temporada de fim de ano, o destaque ficará por conta das ofertas, que prometem atrair a atenção de consumidores em busca de preços atrativos. De acordo com um recente estudo da Circana, que analisou o comportamento de jovens americanos, 37% dos compradores estão planejando buscar descontos em 2024, com o protagonismo de uma parte da população: a Geração Z. Com isso, 30% dos consumidores da Geração Z planejam começar suas compras de fim de ano na Black Friday.
Company Info
Circana
Circana is a prominent market research and technology company based in Chicago, Illinois. Formed in 2022 through the merger of Information Resources, Inc. (IRI) and The NPD Group, Circana officially adopted its name in 2023. The company operates globally, providing services to over 5,000 clients across various industries, including retail and consumer packaged goods. Circana offers a wide range of services, including data and analytics, predictive analytics, and a customizable technology platform. Their advanced analytics tools utilize the Liquid Data technology platform, which is built on decades of expertise. This enables clients to gain insights into consumer behavior, measure market share, and drive business growth. With a focus on more than 26 industries, Circana is dedicated to helping businesses optimize their strategies and enhance their operations.
'+1 312-726-1221
Founded: 2023