Kristina Monllos - Profile and Journalist Details
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Kristina Monllos
Verified
Senior Marketing Editor, Digiday
Saint Louis
Beats
enterprise, venture capitalStartups, business advertising, AI marketing, technology
Anything not listed above.
Content
Marketing Briefing: 'Expecting chaos': With tariff uncertainty a new constant, marketers use Covid replanning muscle
By Kristina Monllos Verified| Digiday Verified Marketers should remember what happened in the early days of Covid and operate in similar ways now, explained Whitt, who noted that marketers weren’t prepared to pull back to the degree that they needed to when the pandemic hit. Whitt believes marketers should keep those lessons in mind, putting the proper provisions in contracts and preparing to toggle from brand build advertising to performance marketing as needed and vice versa. Whitt isn’t alone in the Covid analogy.
By Kristina Monllos Verified| Digiday Verified This interview has been lightly edited and condensed for clarity. Everyone is obsessed with trends. When I started out in advertising, I started outside of this country. I remember one time my art director and I came up with this really cool [idea]. We spoke to our creative director about it. He looked at it and he said, “Look online, make sure this hasn’t been done.
Marketing Briefing: 'Expecting chaos': With tariff uncertainty a new constant, marketers use Covid replanning muscle
By Kristina Monllos Verified| Digiday Verified Marketers should remember what happened in the early days of Covid and operate in similar ways now, explained Whitt, who noted that marketers weren’t prepared to pull back to the degree that they needed to when the pandemic hit. Whitt believes marketers should keep those lessons in mind, putting the proper provisions in contracts and preparing to toggle from brand build advertising to performance marketing as needed and vice versa. Whitt isn’t alone in the Covid analogy.
Company Info
Digiday
Digiday is a vertical media company founded in 2008 by CEO Nick Friese, based in New York City. The company focuses on industries transitioning from analog to digital, including media, marketing, retail, fashion, beauty, and workplace dynamics. Digiday operates four core brands: Digiday, Glossy, Modern Retail, and Worklife, each addressing specific sectors and trends. The company generates revenue through events, memberships, advertising, and marketing services, with an annual revenue of $14.9 million and a team of 311 employees. Digiday offers premium content, research, and advisory services, and hosts industry-specific summits and forums. It emphasizes community-driven content and multiplatform storytelling, aiming to provide quality journalism and insights into digital transformation across various industries.
New York, New York, United States
+1 203-536-5697
Founded: 2008