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Kristina Podnar

Kristina Podnar

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Contributor, Business 2 Community

Washington, D.C., United States

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Total articles 99

  • Legal Tech: The Crucial Role of Legal Stewardship During the AI Revolution

    By Olga Mack, Kevin Keller, Kristina Podnar| Association of Corporate Counsel (ACC) Verified Banner artwork by bigjom jom / Shutterstock.comEmbracing the AI paradigm In the swirling vortex of modern conversations around technology, the metaphor of the “red pill or blue pill” from The Matrix has surged to the forefront, symbolizing the choice between embracing the harsh truths of reality or retreating to the comfort of blissful ignorance. Unlike the characters in the film, leaders in today’s legal and corporate realms don't have the luxury of choosing one reality over the other.

    By Olga Mack, Kevin Keller, Kristina Podnar · Association of Corporate Counsel (ACC)

    Jul. 29, 2024

  • Why data provenance standards are essential for modern marketing success

    By Kristina Podnar| cdpinstitute.org@ From the rise of marketing automation to the advanced capabilities of modern MarTech systems, AI has played an important role. Previously confined to customized email campaigns and chatbots, it now extends to customer data platforms (CDPs) that support individually tailored campaigns and greatly enhanced engagement, which ultimately drive conversions. Properly applied, it empowers consumers with greater control over their personal information.

    By Kristina Podnar · cdpinstitute.org

    Jul. 24, 2024

  • Legal Tech: The Crucial Role of Legal Stewardship During the AI Revolution

    By Olga Mack, Kevin Keller, Kristina Podnar| Association of Corporate Counsel (ACC) Verified Banner artwork by bigjom jom / Shutterstock.comEmbracing the AI paradigm In the swirling vortex of modern conversations around technology, the metaphor of the “red pill or blue pill” from The Matrix has surged to the forefront, symbolizing the choice between embracing the harsh truths of reality or retreating to the comfort of blissful ignorance. Unlike the characters in the film, leaders in today’s legal and corporate realms don't have the luxury of choosing one reality over the other.

    By Olga Mack, Kevin Keller, Kristina Podnar · Association of Corporate Counsel (ACC)

    Jul. 29, 2024

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Company Info

Business 2 Community

Business 2 Community (B2C) is an online publishing platform and community that connects business professionals, marketers, and entrepreneurs. Founded in 2010 by Brian Rice and Dan Criel, B2C evolved from a personal blog into a collaborative space for sharing industry insights. Based in London, England, the company operates as a private company limited by guarantee and has reported $25 million in revenue with around 116 employees. B2C focuses on digital marketing, SEO, social media, content strategy, and brand building. It features community-driven content from over 20,000 expert contributors, publishing up to 50 articles daily at its peak. The platform provides educational resources that offer actionable advice on lead generation, inbound marketing, and online networking. With a global audience of professionals, B2C has been recognized among the top marketing blogs and continues to be a valuable resource for knowledge exchange in the marketing field.

Founded: 2010