Krystal Scanlon - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Krystal Scanlon's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Krystal Scanlon
Verified
Platforms Reporter, Digiday
London
Beats
Hardware Reviews Mini-PCs and Desktop-Computer-Parts for example Laptops PCs
War and Crisis
Content
By Krystal Scanlon Verified| Digiday Verified The president’s renewed push for steep tariffs on Chinese imports has started to rattle the retailer – and much of the social ad business. According to market research firm Sensor Tower, Temu’s U.S. ad spending on Meta fell 10% year on year in first quarter 2025. The platform represented 68% of its American media budget, down from 76% in 2024 and 2023, when the platform was estimated to have spent some $3 billion globally. Temu declined to respond to requests for comment.
By Krystal Scanlon Verified| Digiday Verified Social media, often the bellwether for digital ad health, is especially losing pace. The sector brought in $83 billion last year and is not forecast to grow by 10.7% down from 11.5% — an early sign of advertisers finishing in an uncertain climate. Brian Wieser of Madison & Wall also believes a slowdown is coming, having revised his original forecast for the year down. Advertisers, for their part, are feeling the pressure.
By Krystal Scanlon Verified| Digiday Verified The president’s renewed push for steep tariffs on Chinese imports has started to rattle the retailer – and much of the social ad business. According to market research firm Sensor Tower, Temu’s U.S. ad spending on Meta fell 10% year on year in first quarter 2025. The platform represented 68% of its American media budget, down from 76% in 2024 and 2023, when the platform was estimated to have spent some $3 billion globally. Temu declined to respond to requests for comment.
Company Info
Digiday
Digiday is a vertical media company founded in 2008 by CEO Nick Friese, based in New York City. The company focuses on industries transitioning from analog to digital, including media, marketing, retail, fashion, beauty, and workplace dynamics. Digiday operates four core brands: Digiday, Glossy, Modern Retail, and Worklife, each addressing specific sectors and trends. The company generates revenue through events, memberships, advertising, and marketing services, with an annual revenue of $14.9 million and a team of 311 employees. Digiday offers premium content, research, and advisory services, and hosts industry-specific summits and forums. It emphasizes community-driven content and multiplatform storytelling, aiming to provide quality journalism and insights into digital transformation across various industries.
New York, New York, United States
+1 203-536-5697
Founded: 2008