Kurt Kaufer - Profile and Journalist Details
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Kurt Kaufer
Verified
Co-Founder and Chief Growth Officer, Ad Age
Encinitas
Beats
entertainment, travel arts,Culture history, politics
Political and Religious
Content
By Kurt Kaufer| Sounds Profitable@ Spotify is no longer a member of the IABAccording to Podnews reporting, Spotify has quietly ended their IAB membership and has not recertified, meaning Megaphone, Chartable, and Spotify for Podcasters have been removed from the published list of compliant companies for podcast measurement. All at a time when agencies, advertisers, and holding companies commonly demand IAB certification. In addition to the Spotify announcement, hosting service Podbean has also been removed from the Tech Lab list.
By Kurt Kaufer| adresultsmedia.com@ IntroductionIf there is one thing that the marketing and media industry can all agree upon, it is that change is inevitable and often rapid. There are more platforms, devices, ad units and data sources than ever before. There is more and more time spent with content and media; and brands are looking for ways to not only maximize the impact of each media channel they invest in but also find synergies between channels.
By Kurt Kaufer| Sounds Profitable@ Spotify is no longer a member of the IABAccording to Podnews reporting, Spotify has quietly ended their IAB membership and has not recertified, meaning Megaphone, Chartable, and Spotify for Podcasters have been removed from the published list of compliant companies for podcast measurement. All at a time when agencies, advertisers, and holding companies commonly demand IAB certification. In addition to the Spotify announcement, hosting service Podbean has also been removed from the Tech Lab list.
Company Info
Ad Age
Ad Age is a leading media brand in the advertising and marketing industry, established in 1930. It is known for its objective and accurate coverage of the advertising sector, making it a daily resource for decision-makers and innovators in the field. The company emphasizes curated creativity, data analysis, and industry trends. Ad Age offers a variety of services and products tailored to the advertising community. This includes comprehensive digital coverage of industry developments, hosting significant events like the Ad Age Business of Brands conference, and recognizing excellence through its A-List & Creativity Awards. The Ad Age Datacenter provides valuable insights and reports, such as the Leading National Advertisers Report, which are essential for marketers. Additionally, Ad Age features innovative platform offerings to meet the evolving needs of the industry.
New York, New York, United States
+1 877-320-1721
Founded: 1930