Lance Rios - Profile and Journalist Details
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Lance Rios
Verified
Founder, Being Latino
New York
Beats
CultureEntertainment Music Business Tech.
health benefits, health insurance
Content
By Lance Rios| SmartBrief Verified In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video content is uploaded to social networks than most TV networks have created over the past 30 years. A recent forecast from Zenith reported that by 2019, consumers will spend more time online than watching linear TV for the first time in history.
By Lance Rios| MediaPost Verified Growing up in Cleveland, the influencers in my neighborhood were local business owners, working-class political advocates and musicians. But it’s 2017, the world of influencer marketing has exploded. What makes an influencer — a big following, being relatable and able to make us laugh – or cry. The only difference is the platform – social media, especially Facebook, Instagram and Snapchat.
By Lance Rios| SmartBrief Verified In 2017, online video accounted for 74% of all online traffic and in any 30 day-period, more video content is uploaded to social networks than most TV networks have created over the past 30 years. A recent forecast from Zenith reported that by 2019, consumers will spend more time online than watching linear TV for the first time in history.
Company Info
Being Latino
Being Latino is one of the nation's leading U.S. Hispanic social media marketing companies that connects brands with the biggest USH and millennial social media influencers across every major social platform, tapping into an additional internally-operated collective network of more than 12 million followers. We customize all of our branded initiatives to effectively align brands with high-quality original content to optimize qualitative exposure to ignite massive conversations around brand messaging in a way that is culturally-relevant, scalable and cost-efficient.
New York, United States
+1 347-565-5286
Founded: 2009