Lauren DeLeary - Profile and Journalist Details
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Lauren DeLeary
Verified
Co-Host, DECONSTRUCT
Nashville
Beats
Lifestyle, CryptocurrencyRoyal, Finance Celebrity, Entertainment Politics and News., Showbiz Travel
politics, opinions, sports
Company Info
DECONSTRUCT
Deconstruct is a Bengaluru-based skincare brand founded in early 2021 by Malini Adapureddy. Operating under the legal name Baypure Lifestyle Pvt Ltd, the company utilizes a direct-to-consumer (D2C) business model. Deconstruct aims to empower consumers by providing information about skincare formulations, promoting informed choices over impulse purchases. The brand's philosophy of "information over impulse" is central to its content strategy on social media. Deconstruct offers a variety of skincare products, including face washes, moisturizers, and serums, with a total of 20 stock-keeping units (SKUs). These products are designed to deliver effective results using the right proportions of active ingredients, ensuring safety and efficacy. The brand primarily targets the Indian market, focusing on beginner-friendly solutions that cater to specific skincare concerns. Deconstruct has experienced significant growth, achieving a remarkable 1,000% increase in annualized net revenue in FY25, supported by substantial funding from investors like Kalaari Capital and BEENEXT.
Nashville, , United States
+91 80 4710 5772
Founded: