Lauren Johnson - Profile and Journalist Details
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Lauren Johnson
Verified
Deputy Editor, Retail Media and Commerce, Adweek
New York
Beats
Environmental and EconomicsSocial Political
Content
By Lauren Johnson Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Social media app BeReal is opening up an ad business in the U.S.BeReal exploded in popularity with Gen Z in 2022 and was acquired by French mobile game company Voodoo last year for €500 million ($547 million).
By Lauren Johnson Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Uber has an unusual new ad partner: Rival grocery-delivery company Instacart. Uber has inked a deal that lets Instacart’s advertising technology, Carrot Ads, sell ads that appear in Uber Eats within the U.S. These advertisers are primarily consumer-packaged goods brands that are looking for growth through marketplaces like Uber Eats and Instacart.
By Lauren Johnson Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. U.S. President Donald Trump’s latest round of tariffs is poised to go into effect today—an event Trump has dubbed “Liberation Day.” Although details about his upcoming trade policy remain unclear, one thing is certain: confidence in the U.S. economy is declining.
Company Info
Adweek
Adweek is a leading American advertising trade publication, established in 1979 and based in New York City. Owned by Shamrock Capital since 2020, it serves as a vital source of news and insights for the brand marketing ecosystem. Adweek covers a wide range of topics, including marketing, creativity, client-agency relationships, media, and technology, providing in-depth analysis and updates on industry trends. The publication also organizes significant events, such as the Brandweek summit, which gathers industry leaders to discuss marketing strategies and innovations. Adweek maintains a strong digital presence through its website, mobile apps, and social media channels, reaching over 6 million professionals across various sectors, including marketing, advertising, media, and technology. Known for its award-winning coverage, Adweek plays a crucial role in shaping industry discussions and providing valuable resources for marketing and advertising professionals.
New York, United States
+1 212-493-4262
Founded: 1979