Lee W. Frederiksen - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Lee W. Frederiksen's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Lee W. Frederiksen
Verified
Contributor, Business 2 Community
Reston
Beats
product reviews
Content
By Lee W. Frederiksen| Advisorpedia@ Digital technology is transforming industry after industry, and professional services are no exception. Increasingly, prospective clients use digital tools to learn about and vet potential service providers. This change is forcing firms to rethink their digital marketing strategy if they wish to remain competitive.
By Lee W. Frederiksen| Advisorpedia@ One thing we’ve learned from our years of studying marketing in the professional services is that firms that conduct business research are more likely to grow faster and be more profitable. Think about that for a minute. Faster growth and more profit. It makes you start thinking of research in a different light, doesn’t it? There are, of course, many types of business research options out there. Which ones do high-growth firms do most often?
By Lee W. Frederiksen| Advisorpedia@ Digital technology is transforming industry after industry, and professional services are no exception. Increasingly, prospective clients use digital tools to learn about and vet potential service providers. This change is forcing firms to rethink their digital marketing strategy if they wish to remain competitive.
Company Info
Business 2 Community
Business 2 Community (B2C) is an online publishing platform and community that connects business professionals, marketers, and entrepreneurs. Founded in 2010 by Brian Rice and Dan Criel, B2C evolved from a personal blog into a collaborative space for sharing industry insights. Based in London, England, the company operates as a private company limited by guarantee and has reported $25 million in revenue with around 116 employees. B2C focuses on digital marketing, SEO, social media, content strategy, and brand building. It features community-driven content from over 20,000 expert contributors, publishing up to 50 articles daily at its peak. The platform provides educational resources that offer actionable advice on lead generation, inbound marketing, and online networking. With a global audience of professionals, B2C has been recognized among the top marketing blogs and continues to be a valuable resource for knowledge exchange in the marketing field.
Founded: 2010