Lee Hersh - Profile and Journalist Details
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Lee Hersh
Verified
Founder and Blog Writer, Fit Foodie Finds
Minneapolis
Beats
italy, nyc food history, food culturefood, food anthropology and more, wine food science
celebrities, self-publicists, influencers
Content
Company Info
Fit Foodie Finds
Fit Foodie Finds (FFF) is a food and lifestyle platform based in the Minneapolis/St. Paul area, founded in 2011 by Lee Hersh. Originally a blog about healthy living, it has evolved into a resource for balanced living, offering a variety of recipes, fitness tips, travel advice, and style recommendations. The company employs between 11 and 20 people and generates an estimated annual revenue of $5M to $10M. FFF specializes in easy, family-friendly recipes that focus on whole foods, including high-protein dinners and Instant Pot meals. They also provide a 6-week meal plan featuring 30 recipes, each with 30g of protein per serving. In 2024, FFF launched a food truck called *Hodgepodge*, in collaboration with Forgotten Star Brewing Co., to offer creative dining experiences. The company actively engages with its community on social media platforms, targeting families and fitness enthusiasts interested in approachable healthy eating. Additionally, FFF curates kitchen gadgets, workout gear, and lifestyle products through its shop.
Minneapolis, , United States
Founded: