Len Sherman - Profile and Journalist Details

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Total articles 197

• In Defense Of Jaguar’s Radical Rebranding

  By Len Sherman| Forbes Verified Jaguar, the century-old company best known for some of the most beautiful cars in history, shocked the automotive world last summer by announcing it was ceasing production of its entire range of petrol-fueled vehicles, with plans to return as an EV-only manufacturer in 2026. In November, Jaguar created more shock waves by releasing a rebranding teaser ad featuring androgynous models in vibrant outfits and provocative poses in a video notable for its lack of any reference to cars.

  By Len Sherman · Forbes

  Jan. 29, 2025

• DOVE III Sails the Northwest Passage

  By Len Sherman, Mark Lapiy| Pacific Yachting Verified 25 years ago, Winston Bushnell (skipper), George Hone (first mate) and I (artist/writer) sailed the Northwest Passage aboard Dove III. Winston was a well-seasoned mariner, having sailed around the world during the ‘70s with his family aboard the small sailboat, Dove, which was rolled over off South Africa by a 60-foot wave. George was an experienced sailor. Although I was living on a 42-foot ketch Dreamer II, I was still a novice.

  By Len Sherman, Mark Lapiy · Pacific Yachting

  Dec. 03, 2024

• In Defense Of Jaguar’s Radical Rebranding

  By Len Sherman| Forbes Verified Jaguar, the century-old company best known for some of the most beautiful cars in history, shocked the automotive world last summer by announcing it was ceasing production of its entire range of petrol-fueled vehicles, with plans to return as an EV-only manufacturer in 2026. In November, Jaguar created more shock waves by releasing a rebranding teaser ad featuring androgynous models in vibrant outfits and provocative poses in a video notable for its lack of any reference to cars.

  By Len Sherman · Forbes

  Jan. 29, 2025

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