Li Lu - Profile and Journalist Details
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Li Lu
Verified
Senior Researcher, Digiday
Beats
Business and Economics, Environment, Football , Human Rights, politics , human interests
Sports.
Content
By Li Lu| Digiday Verified But before they can dig into influencer marketing investments, marketers must first get a handle on social media use overall. In our Q1 survey, we found that brand and retailer pros’ use of TikTok fell by 17 percentage points in Q1 2025 compared to Q3 2024 — a number that will likely continue to fluctuate as the U.S. TikTok ban remains uncertain.
Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
By Li Lu| Digiday Verified This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series →Uncertainty continues for the media industry in 2025, but publishers are moving on from jumping on every trend — subscriptions, newsletters, paywalls — to bolster revenue. Now, they’re homing in on more thoughtful strategies, aiming to align their content with the smartest way to increase cashflow.
By Li Lu| Digiday Verified But before they can dig into influencer marketing investments, marketers must first get a handle on social media use overall. In our Q1 survey, we found that brand and retailer pros’ use of TikTok fell by 17 percentage points in Q1 2025 compared to Q3 2024 — a number that will likely continue to fluctuate as the U.S. TikTok ban remains uncertain.
Company Info
Digiday
Digiday is a vertical media company founded in 2008 by CEO Nick Friese, based in New York City. The company focuses on industries transitioning from analog to digital, including media, marketing, retail, fashion, beauty, and workplace dynamics. Digiday operates four core brands: Digiday, Glossy, Modern Retail, and Worklife, each addressing specific sectors and trends. The company generates revenue through events, memberships, advertising, and marketing services, with an annual revenue of $14.9 million and a team of 311 employees. Digiday offers premium content, research, and advisory services, and hosts industry-specific summits and forums. It emphasizes community-driven content and multiplatform storytelling, aiming to provide quality journalism and insights into digital transformation across various industries.
New York, New York, United States
'+1 203-536-5697
Founded: 2008