Lilly Blomquist - Profile and Journalist Details
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Lilly Blomquist
Verified
Associate Editor, BRIDES
New York
Beats
Political Participation , Sustainability , Swiss Diaspora , Inclusion In Culture
Content
By Lilly Blomquist| BRIDES Verified Courtesy of Augustinus Bader; Apotheke; Hammitt / Design by Mehroz Kapadia If you and your partner just got engaged, you’re probably well aware that this chapter is one of the most exciting to date: You’ve made the decision to spend the rest of your lives together, and there are so many wedding-related festivities to look forward to.
By Lilly Blomquist| BRIDES Verified Photo by Iain Irwin Following the time-honored tradition, many newlyweds conclude their wedding festivities by cutting a cake, diving into a piece, and serving up slices for their guests. Choosing to partake in this beloved custom isn’t just a way for newly married couples to feel connected to the past (and indulge in something sweet after dinner); it’s also an opportunity to make a stylish statement.
By Lilly Blomquist| BRIDES Verified Courtesy of Augustinus Bader; Apotheke; Hammitt / Design by Mehroz Kapadia If you and your partner just got engaged, you’re probably well aware that this chapter is one of the most exciting to date: You’ve made the decision to spend the rest of your lives together, and there are so many wedding-related festivities to look forward to.
Company Info
BRIDES
Brides is a prominent American wedding media brand that operates as a digital-first publication under Dotdash Meredith, a subsidiary of IAC. Founded in 1934, it has established itself as a leading authority in bridal content, providing valuable resources for wedding planning. The publication transitioned from print to a digital format in 2019, offering quarterly digital issues that include guides, trends, and advice on various aspects of wedding planning, such as dress selection and vendor coordination. Brides targets primarily U.S.-based brides-to-be, with a focus on millennial and Gen Z audiences. The brand has a history of inclusivity, having published its first same-sex wedding article in 2003 and appointing its first African American editor-in-chief in 2012. Over the years, Brides has influenced the wedding industry, notably through partnerships with department stores to establish bridal registries and wedding departments. Today, it continues to be a dynamic digital platform, emphasizing modern trends and inclusivity in its content.
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Founded: 2012