Lilly Chapa - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Lilly Chapa's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Lilly Chapa
Verified
Editorial Manager, American Press Institute
Richmond
Beats
Various Video Games And Media
Content
By Lilly Chapa Verified| American Press Institute@ Once API’s influencer cohort ended their experiments last fall, they were encouraged to expand their retrospective beyond assessing what worked and what didn’t, instead considering value creation questions. Was the experiment was valuable for the newsroom? Their community? The influencer? How could similar campaigns be more valuable in the future? Below are some ways to approach a retrospective on an influencer partnership, and examples of insights the 2024 cohort walked away with.
By Lilly Chapa Verified| American Press Institute@ Editor’s Note: The American Press Institute invites U.S. local and community-based media to apply for our Influencers Learning Cohort 2025. Participating news organizations will receive $3,000 to establish connections and collaborate with local influencers or trusted messengers. This program builds upon the work of a 2024 cohort that fostered local media collaborations with trusted messengers and influencers on nonpartisan journalism related to the elections. Learn more and apply by March 31.
By Lilly Chapa Verified| American Press Institute@ Once API’s influencer cohort ended their experiments last fall, they were encouraged to expand their retrospective beyond assessing what worked and what didn’t, instead considering value creation questions. Was the experiment was valuable for the newsroom? Their community? The influencer? How could similar campaigns be more valuable in the future? Below are some ways to approach a retrospective on an influencer partnership, and examples of insights the 2024 cohort walked away with.
Company Info
American Press Institute
The American Press Institute (API) is a nonprofit organization dedicated to advancing journalism through research, training, and strategic support. Founded in 1946, API has evolved to meet the changing needs of media organizations, focusing on innovation, inclusivity, and community engagement. It serves as a hub for journalism professionals, providing resources to foster resilient, community-oriented news organizations. API's services are structured around four key areas: Civic Discourse & Democracy, Culture & Inclusion, Community Engagement & Trust, and Revenue & Resilience. These initiatives equip news organizations with the tools to deliver essential information, integrate diversity into practices, build trusted relationships with audiences, and enhance financial sustainability. API primarily serves local and community-based media organizations, supporting professionals at all career stages with a commitment to lifelong learning and adaptability. In recent years, API has modernized its visual identity and messaging to reflect its dedication to accessibility and clarity in supporting journalism's evolving role.
Richmond, United States
+1 571-366-1200
Founded: 1946