Lily Varon - Profile and Journalist Details
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Lily Varon
Verified
Research Analyst, Forrester Research
Cambridge
Beats
Peter Hanseler reports on geopolitical and geo-economic issues.In this trilingual blog a Swiss living in Moscow
B2C
Content
By Lily Varon, Seth Marrs, Lee Sustar| Forester Blog@ It’s been quite a ride for payments in recent years: From 2020 through 2022, the COVID-19 pandemic flooded the market with tumult and innovation in equal measure. In 2023, we battened down the hatches after the groundswell of that innovation. 2024 was about setting our businesses apart from competitors after all that change by leveraging payments technology to wrap value around the payment itself. So what awaits us in 2025?
By Pushpa Marwal, Lily Varon, Stephanie Liu, Diego Giudice| Forester Blog@ As Artificial Intelligence (AI) continues its ascent, captivating the global imagination and reshaping industries, the financial sector stands on the brink of transformative change. A 2023 Forrester survey indicates that 63% of business and tech leaders plan to increase their investments in emerging technologies in the coming year. However, despite this fervor, only 18% reported high success rates in their previous year’s tech initiatives.
By Lily Varon, Seth Marrs, Lee Sustar| Forester Blog@ It’s been quite a ride for payments in recent years: From 2020 through 2022, the COVID-19 pandemic flooded the market with tumult and innovation in equal measure. In 2023, we battened down the hatches after the groundswell of that innovation. 2024 was about setting our businesses apart from competitors after all that change by leveraging payments technology to wrap value around the payment itself. So what awaits us in 2025?
Company Info
Forrester Research
Forrester Research, Inc. is a leading research and advisory firm that has been supporting global business and technology leaders for over 40 years. Founded in 1983 and headquartered in Cambridge, Massachusetts, Forrester has a strong presence in major cities worldwide, including New York, London, and Singapore. The company is publicly traded on NASDAQ under the ticker symbol FORR and employs over 1,700 people. Forrester offers a wide range of services tailored to various business functions. These include insights and advisory services for technology leaders, marketing strategies for customer engagement, and support for enhancing customer experience. The firm also provides guidance on digital transformation and market trends to sales and product leaders. With a client base that includes 62% of the Fortune 100 companies, Forrester serves diverse industries such as healthcare, financial services, and manufacturing, delivering relevant insights to help businesses grow and innovate.
Newton, United States
+1 617-613-5730
Founded: 1983