Lindsay Keener - Profile and Journalist Details
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Lindsay Keener
Verified
Founder and Head of Content, Keener and Company
Farmington
Beats
Most with a preference for sports.
Aviation
Content
By Lindsay Keener| Quikly@ Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products, or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions. This is a result of psychological ownership, a sense of close personal attachment to a brand or product - and it can have a major impact on the customer lifecycle.
By Lindsay Keener| skillman.org@ Detroit youth are a slam dunk Even the most notable names in social responsibility know the importance of amplifying youth voices. The Detroit Pistons, a franchise within the National Basketball Association, is no different. With 60-plus years of dedication to Detroit, the organization is known for using basketball as a vehicle for change to inspire its community. Its latest goal? Appeal to younger generations and incorporate initiatives that help meet community needs.
By Lindsay Keener| Quikly@ Consumers have a tendency to appreciate things that are relevant to them. In marketing, this concept appears in the form of tailored messaging, familiar or nostalgic products, or personalized content. It’s also present in consumer behavior. Feelings of missing out or a desire to protect what's theirs can influence purchase decisions. This is a result of psychological ownership, a sense of close personal attachment to a brand or product - and it can have a major impact on the customer lifecycle.
Company Info
Farmington, United States