Lindsey Groepper - Profile and Journalist Details

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Lindsey Groepper

Lindsey Groepper

Verified

President, BLASTmedia

Indianapolis

Final Covers

Politics

Doesn’t Cover

CEO interviews as a follow-up to trending news stories

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Seniority Positions

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Content

Total articles 29

  • Council Post: The New Corporate Narrative: Why B2B Brands Need To Get Personal

    By Lindsey Groepper| Forbes Verified Lindsey Groepper, EVP at PANBlast, a PR agency dedicated to B2B SaaS. Podcast host. Expert storyteller, connector, and headline-grabber. Here’s the thing: Today's B2B decision-makers aren't prioritizing surface-level pricing or product features when deciding what vendor to choose. They're after something deeper: a connection—a sense of purpose and shared values with the companies they choose to spend their dollars

    By Lindsey Groepper · Forbes

    Oct. 11, 2024

  • Council Post: The Delicate Dance Of The Client-Agency Relationship

    By Lindsey Groepper| Forbes Verified President at BLASTmedia, a PR agency dedicated to B2B SaaS. Podcast host. Expert storyteller, connector, and headline-grabber. The best dance partners streak across the floor, perfectly in sync. But it’s obvious when a couple’s out of step. Every move seems awkward and unplanned. They simply don’t get each other. The client-agency dance isn’t so different. Mismatched expectations and a lack of clarity can result in missed beats, smashed toes and less-than-stellar outcomes

    By Lindsey Groepper · Forbes

    Dec. 21, 2023

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Company Info

Indianapolis, United States