Lisa Colantuono - Profile and Journalist Details
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Lisa Colantuono
Verified
Pesident, AAR Partners and Host, On Purpose with Lisa Colantuono
New York
Beats
Women in Media, Faith Women's Empowerment, ParenthoodMedia, Marketing Confidence, Entrepreneurship
I never say No to any topic
Content
By Lisa Colantuono| MediaPost Verified by Lisa Colantuono , 6 minutes ago Did you ever try to write your own autobiography? It’s not an easy task. Why? Part of the difficulty is that you’re too close to the subject at hand. The same thinking applies to the debate over in-house agencies versus external agencies for marketers’ brands and their communication needs
By Lisa Colantuono, AAR Partners| HispanicAd.com Verified By Lisa Colantuono, AAR Partners According to the latest study by ID Comms in partnership with the 4A’s released last week, U.S. advertisers are failing to get the most value from media pitches because of flawed processes and lack of communication. The study reminds me of a blog post that Toby Jenner (COO of Mediacom) released in September where he stated, “Want a better relationship?
By Lisa Colantuono| MediaPost Verified According to the study released last week by ID Comms in partnership with the American Association of Advertising Agencies, U.S. advertisers are failing to get the most value from media pitchesbecause of flawed processes and lack of communication. A key flaw revealed? Clients are often unclear about what they are looking for from their media agency (and I’ll addto this by saying any agency — not just media ones)
Company Info
On Purpose with Lisa Colantuono
New York, United States