Lisa Gately - Profile and Journalist Details
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Lisa Gately
Verified
Principal Analyst, Forrester Research
San Francisco Bay, Oakl
Beats
Tech and Lifestyle. EntertainmentGaming
Content
By Vicki Brown, Laura Ramos, Lisa Gately| Forester Blog@ In today’s fast-paced business environment, operational excellence is crucial for organizational success. The key to achieving this lies in understanding all processes. Successful organizations excel by having their operations teams categorize and sequence every B2B process, identifying where breakdowns occur and addressing them effectively. However, go-to-market teams seem to drown in processes, and operations teams struggle to understand how these processes connect.
By Laura Ramos, Lisa Gately, Karen Tran| Forester Blog@ The Forrester Opportunity Lifecycle is a framework for transforming revenue processes to maximize value for B2B customers. As my colleague Amy Hawthorne explains, top revenue transformers:1) Share signals and create a common view of the customer – throughout the postsale. So you can achieve a true understanding of what makes customers succeed. And when they are deviating away from or toward that goal. 2) Adopt opportunities and retention/buying groups.
By Vicki Brown, Laura Ramos, Lisa Gately| Forester Blog@ In today’s fast-paced business environment, operational excellence is crucial for organizational success. The key to achieving this lies in understanding all processes. Successful organizations excel by having their operations teams categorize and sequence every B2B process, identifying where breakdowns occur and addressing them effectively. However, go-to-market teams seem to drown in processes, and operations teams struggle to understand how these processes connect.
Company Info
Forrester Research
Forrester Research, Inc. is a leading research and advisory firm that has been supporting global business and technology leaders for over 40 years. Founded in 1983 and headquartered in Cambridge, Massachusetts, Forrester has a strong presence in major cities worldwide, including New York, London, and Singapore. The company is publicly traded on NASDAQ under the ticker symbol FORR and employs over 1,700 people. Forrester offers a wide range of services tailored to various business functions. These include insights and advisory services for technology leaders, marketing strategies for customer engagement, and support for enhancing customer experience. The firm also provides guidance on digital transformation and market trends to sales and product leaders. With a client base that includes 62% of the Fortune 100 companies, Forrester serves diverse industries such as healthcare, financial services, and manufacturing, delivering relevant insights to help businesses grow and innovate.
Newton, United States
+1 617-613-5730
Founded: 1983