Lisa Vaas - Profile and Journalist Details
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Lisa Vaas
Verified
Technology Content Writer, Editor, Freelance
Boston
Beats
Biography
Highly prolific former journalist and current senior content marketing manager. I'm a content machine who gets bored easily: That's why I dig through details to get to the "why should you care" aspect of stories. Specialties: Cybersecurity Content & communication strategy Passion for accuracy & clarity Forging of brand vision, personality & messaging Building compelling stories along the entire customer journey Collaborating with Product Marketing on content strategies for product launches Collaborating with Marketing teams on an integrated marketing strategy, aligning editorial themes with marketing campaigns to achieve business goals Collaborating with Legal & Compliance teams on policy documents & customer communications Collaborating with Exec team to create thought leadership content Co-writing of content with key corporate partners Experience with a broad array of content types, including case studies, short & long-form written, web, email, podcast, infographic, ebook, etc. Strong copywriting & storytelling skills with strong grammar & tone editing Keen eye for visual design’s role in storytelling & ability to provide actionable graphic design feedback In-house style guide curation AI usage policy creation Experience with SEO best practices for web content CMSes: HubSpot, WordPress, Wild Apricot Podcast script writing, hosting, publishing Audio engineering with Adobe Audition, Libsyn, Descript Writing: Contrast Security: https://www.contrastsecurity.com/security-influencers/author/lisa-vaas-senior-content-marketing-manager-contrast-security Threatpost articles: https://threatpost.com/author/lisavaas/ Sophos Naked Security articles: https://news.sophos.com/en-us/?s=lisa+vaas
Information technology, Cybersecurity
pretty nothing but I focus on those above..
Content
Company Info
Freelance
De Pere, Wisconsin, United States