Livy Beaner - Profile and Journalist Details

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Total articles 131

• The average American is willing to put nearly $120 on the line for their March Madness brackets

  By Livy Beaner| talkerresearch.com@ The younger generations understand the most that it’s high risk, high reward, as Gen Z is willing to lose an average of $199, whereas millennials up the ante to an average of $205. On the flip side, baby boomers are only willing to put an average of less than $40 at stake ($38.70). Almost half (46%) participate in the college basketball madness of March Madness in some manner and of those, 24% are in it to win some money.

  By Livy Beaner · talkerresearch.com

  Mar. 18, 2025

• Most parents try to look ‘perfect’ on social media — but that’s quickly changing, survey reveals

  By Livy Beaner| New York Post Verified A little more than three in five parents are ditching filters and unrealistic aesthetics and are looking to embrace more “real” parenting moments this year, according to new research. A survey of 2,000 parents of kids ages 2-18 revealed that in order to appear like the “perfect” parents, 60% admit that they carefully curate their social media accounts. In 2025, 62% are looking to leave old habits in the past and embrace a candid reality, rather than a filtered and tweaked feed.

  By Livy Beaner · New York Post

  Mar. 05, 2025

• The average American is willing to put nearly $120 on the line for their March Madness brackets

  By Livy Beaner| talkerresearch.com@ The younger generations understand the most that it’s high risk, high reward, as Gen Z is willing to lose an average of $199, whereas millennials up the ante to an average of $205. On the flip side, baby boomers are only willing to put an average of less than $40 at stake ($38.70). Almost half (46%) participate in the college basketball madness of March Madness in some manner and of those, 24% are in it to win some money.

  By Livy Beaner · talkerresearch.com

  Mar. 18, 2025

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