Liz Miller - Profile and Journalist Details
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Liz Miller
Verified
VP and Principal Analyst, Constellation Research
Los Angeles
Beats
Finance , Insurance , Law , Travel , Nature
Sports, including hiking.
Content
Content, Engagement and the Chaos In Between: A Case for Supply Chain Management as a Strategy to Manufacture Opportunity
By Liz Miller| Constellation Research@ What if you could manufacture opportunity? This is not to ask what if you could manufacture campaigns. Instead, this is to ask if we could think about manufacturing opportunity the same way we might think about manufacturing a jar of pickles? Simply: Yes. If the ask is to manufacture opportunity for the purpose of profitable growth, a supply chain dedicated to the creation and optimization of content that acts as the fuel for engagement can and should be established.
By Liz Miller| Constellation Research@ Once thought of as a “seller’s tool”, Configure, Price, Quote (CPQ) solutions have shifted in recent years to be a far more robust, interactive and dynamic experiential platform.
Content, Engagement and the Chaos In Between: A Case for Supply Chain Management as a Strategy to Manufacture Opportunity
By Liz Miller| Constellation Research@ What if you could manufacture opportunity? This is not to ask what if you could manufacture campaigns. Instead, this is to ask if we could think about manufacturing opportunity the same way we might think about manufacturing a jar of pickles? Simply: Yes. If the ask is to manufacture opportunity for the purpose of profitable growth, a supply chain dedicated to the creation and optimization of content that acts as the fuel for engagement can and should be established.
Company Info
Constellation Research
Constellation Research, Inc. is a strategic advisory and analyst firm focused on digital transformation, business-model disruption, and enterprise technology innovation. The company provides research-driven insights and advisory services to help organizations navigate the complexities of digital evolution, particularly for CXO-level executives. Their offerings include research reports, advisory services, and executive networking opportunities. Constellation Research specializes in strategy validation, technology selection, and innovation partnerships for both buyers and sellers in the technology space. They also conduct custom research, including primary surveys and case studies, and offer a speakers bureau for industry events. Notable programs include the Constellation ShortLists for vendor evaluations and the CXO Confidence Survey to assess executive sentiment on digital trends. With a team of 17 professionals, Constellation Research generates approximately $6 million in annual revenue and emphasizes cross-industry applicability in its research themes, addressing challenges in areas like cybersecurity and workforce evolution.
Founded: 2010