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Liz Thach MW - Profile and Journalist Details

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Liz Thach MW

Liz Thach MW

Verified

WINE MARKET COUNCIL logo President, WINE MARKET COUNCIL

Sonoma

Beats

Primary beats

United StatesDiningFood

Secondary beats

CrimeWine IndustryFood BusinessFood ProductionBusinessesTravel WriterWellnessArtsConflictEntrepreneursHuman-RightsEntertainmentNightlifeBeautyCafes

Biography

Dr. Liz Thach, MW is a freelance wine writer, wine market expert, researcher, educator and consultant based in Napa and Sonoma, California. She is an award-winning author and educator, specializing in wine business strategy, marketing, leadership/executive development, and wine lifestyle. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 50 countries. She has published over 200 articles and 9 books, including Call of the Vine, Best Practices in Global Wine Tourism and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards. Liz obtained the distinction of Master of Wine (MW) in May of 2011.

Final Covers

Luxury Products, Leadership, Wine Business Executive Development, Consumer Behavior, Travel Marketing, and Lifestyle Articles, Business Strategy Food, Human Resources, Wine LifestyleWine

Doesn’t Cover

Human rightcultureJustice

Journalist Type

-

Seniority Positions

Executive

Industries

-

Medium Formats

Trade,Business

Content

Total articles 212

  • Does singer Taylor Swift impact wine sales trends?

    By Liz Thach MW

    Jul. 11, 2024

  • New study shows how wine is winning over the 30-something crowd in the U.S.

    By Liz Thach MW

    May. 09, 2024

  • Wine In India - Consumption Rates Increasing Along With Wine Knowledge

    By Liz Thach MW

    Oct. 04, 2023

As seen in

The Conversation,Salon,Wine Spectator,Missoulian,Forbes Brasil,Idaho Press,Wine-Searcher,Inverse,Forbes,Decanter

Company Info

Sonoma, , United States

Founded: