Liz Thach MW - Profile and Journalist Details
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Liz Thach MW
Verified
WINE MARKET COUNCIL logo President, WINE MARKET COUNCIL
Sonoma
Beats
Biography
Dr. Liz Thach, MW is a freelance wine writer, wine market expert, researcher, educator and consultant based in Napa and Sonoma, California. She is an award-winning author and educator, specializing in wine business strategy, marketing, leadership/executive development, and wine lifestyle. Liz’s passion is wine, and she has visited most of the major wine regions of the world and more than 50 countries. She has published over 200 articles and 9 books, including Call of the Vine, Best Practices in Global Wine Tourism and Wine Marketing & Sales. A fifth generation Californian, Liz finished her Ph.D. at Texas A&M and now lives on Sonoma Mountain where she tends a small hobby vineyard and makes pinot noir wine. She also works as a wine judge in various competitions, and has served on many non-profit wine boards. Liz obtained the distinction of Master of Wine (MW) in May of 2011.
Luxury Products, Leadership, Wine Business Executive Development, Consumer Behavior, Travel Marketing, and Lifestyle Articles, Business Strategy Food, Human Resources, Wine LifestyleWine
Human rightcultureJustice
Content
By Liz Thach MW| wine.co.za Verified Interestingly, recent NielsenIQ scan data on U.S. wine sales shows that “sauvignon blanc and pinot gris (grigio) were the only two varietals to show growth in the past 52 weeks,” as reported by the Wine Analytics Report, July 2024. “White wines—led by sauvignon blanc, pinot gris/grigio and white blends—are performing relatively better than red wines,” stated Danny Brager, wine business analyst and former SVP of Nielsen’s Beverage Alcohol Practice Area for over 20 years, in an email interview.
By Liz Thach MW| wine.co.za Verified Though other recent reports have bemoaned the fact that millennials (ages 27 to 42 in 2023) are not adopting wine at the same rate as other generations, now that the majority are in their 30s, that trend is reversing. In fact, not only are 30-something millennials consuming more wine, but high-end millennial consumers spend more per bottle on average than baby boomers. At a recent conference, Wine Market Council (WMC) director of research Christian Miller commented on these findings.
By Liz Thach MW| Forbes Verified You may be surprised to learn that in India, wine consumption is increasing. In fact, according to recent statistics, there are now 10 million Indians who drink wine regularly, and the wine consumption rate increased in India by 29% in 2022 alone. Furthermore, according to India Wine Insider (IWI) report, India’s wine market is now estimated to be valued at $238 million. And no one knows this better than Sonal C Holland, the first Master of Wine from India.
Company Info
Sonoma, United States