Luca Tagliaferro - Profile and Journalist Details
Find journalists that align with your industry, location and vision. Unlock Luca Tagliaferro's full journalist profile, including location, coverage topics, current employer, biography and preferences. Sign up today and start building journalist relationships that fuel your startup's growth.
Get connected with journalists today
Luca Tagliaferro
Verified
Writer, Search Engine Land
London
Beats
Biography
SEO consultant, Software reviews, SEO advice.
E-commerce, SEO , SEM , Marketing, Technology , SaaS, Freelancing , Management
Music, Politics, Travel, Science
Content
By John Morabito, Luca Tagliaferro| Search Engine Land Verified After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO clients. While every client is unique, there are clear strategies that consistently lead to success. This article tackles my best advice for winning new SEO clients, along with insights from top industry professionals.
By Luca Tagliaferro| Search Engine Land Verified The Digital Markets Act (DMA) was created to change the digital landscape in Europe. This new EU legislation aims to promote competition, stop monopolistic behavior and ensure that digital markets are fairer and more open. To understand its significance, we first need to explore how Google became a dominant force in the search industry and how this dominance has impacted the market. Google’s journey to dominance began in the late 1990s.
By Luca Tagliaferro| lucatagliaferro.com@ If you ask SEO tools how many search intents there are, almost every tool will tell you that you have 3 intents: informational, transactional and navigational. Why? Because most SEO tools believe that everyone has at least one of those search intents when searching for a keyword. If prospects search for “informational” keywords, they are just looking for top of the funnel content. Whereas, when they look for “transactional” keywords, they are in buying mode.
Company Info
Search Engine Land
Search Engine Land is a prominent digital publication dedicated to search engine marketing (SEM), search engine optimization (SEO), and the online search industry. Founded in 2006 by Danny Sullivan and Chris Sherman, it operates under Third Door Media, which also publishes MarTech and Digital Marketing Depot. The platform provides valuable insights into search marketing trends, algorithm updates, and best practices, helping marketers, agencies, and businesses navigate the evolving search landscape. The company offers a range of services, including news and editorial content covering major search platforms like Google and Bing, as well as how-to guides and industry analysis. Search Engine Land hosts several SMX events, such as SMX Advanced and SMX East, and recognizes excellence in search campaigns through the Search Engine Land Awards. In 2023, it launched SearchBot, an AI chatbot that provides search marketing guidance. Recently, Search Engine Land was acquired by Semrush, enhancing its ability to deliver data-driven insights to its audience.
Edgartown, Massachusetts, United States
'+1 800-935-5697
Founded: 2006