Lucinda Southern - Profile and Journalist Details
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Lucinda Southern
Verified
Managing Editor, Media and Tech, Adweek
London
Beats
Environment Technology InnovationCovers: Science Nature
Life coaches, I'm just done.
Content
By Lucinda Southern Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Gaming platform Overwolf saw a 15% increase in monthly programmatic revenue between February and March, year-over-year, since joining The Trade Desk‘s supply path optimization effort, OpenPath, in December. The private company wouldn’t share more specific financials.
By Lucinda Southern Verified| Adweek Verified Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at Social Media Week, May 12–14 in NYC, to learn how to keep pace with new trends and technology. Register now to save 20% on your pass. The Guardian is the latest publisher to join The Trade Desk’s supply path optimization product, OpenPath, giving advertisers direct access to its inventory.
By Lucinda Southern Verified| Adweek Verified We deliver! Get curated industry news straight to your inbox. Subscribe to Adweek newsletters. Gaming platform Overwolf saw a 15% increase in monthly programmatic revenue between February and March, year-over-year, since joining The Trade Desk‘s supply path optimization effort, OpenPath, in December. The private company wouldn’t share more specific financials.
Company Info
Adweek
Adweek is a leading American advertising trade publication, established in 1979 and based in New York City. Owned by Shamrock Capital since 2020, it serves as a vital source of news and insights for the brand marketing ecosystem. Adweek covers a wide range of topics, including marketing, creativity, client-agency relationships, media, and technology, providing in-depth analysis and updates on industry trends. The publication also organizes significant events, such as the Brandweek summit, which gathers industry leaders to discuss marketing strategies and innovations. Adweek maintains a strong digital presence through its website, mobile apps, and social media channels, reaching over 6 million professionals across various sectors, including marketing, advertising, media, and technology. Known for its award-winning coverage, Adweek plays a crucial role in shaping industry discussions and providing valuable resources for marketing and advertising professionals.
New York, United States
+1 212-493-4262
Founded: 1979