Lynne D. Johnson - Profile and Journalist Details

Beats

Biography

A veteran journalist turned digital and social media strategist who led cross-functional teams to develop creative content and community experiences for popular media brands like Vibe, Spin, and Fast Company, as well as for a host of B2B and B2C brands. Currently working as a Content + Community Engagement Consultant developing brand marketing strategies and campaigns, with a focus on INSIGHTS, STRATEGY, PLANNING & EXECUTION to help brands reach their business goals by better engagement with their target audience through the power of storytelling. Also I'm a tech evangelist and still a journalist covering popular culture, as well as various aspects of emerging media and technology, such as the augmented reality and wearable technology markets, for various media outlets. And I'm currently writing a tech column for Ebony.com, called "The Upload" and have often appeared as a guest on TWIT TV's "This Week In Google." Formerly, I served as a Director of Digital + Social Media Strategy in the Brand Strategy and Marketing Practice at Waggener Edstrom providing strategy and guidance internally and to clients to build digital and social programs, as well as successfully pitching new business. I have keynoted tech and media conferences and spoken extensively about community and social media management and engagement, as well as conducted workshops and trainings, at leading industry events and organizations such as The Advertising Research Foundation, AdTech, Web 2.0, SXSW, BlogHer Business. See http://lynnedjohnson.com/speaking for updates. Specialties: social media, social media strategy, social media marketing, white papers and maketing plans, community development & community management, content creation, content curation & content strategy, digital media & digital strategy, writing, editing, content marketing.

Content

Total articles 459

• Women in Ad Tech on AI, Allyship, and What’s Next for the Industry

  By Lynne D. Johnson Verified

  Apr. 10, 2025

• What’s Missing in Identity Solutions? You Tell Us.

  By Lynne D. Johnson Verified

  Apr. 03, 2025

• When the Floor Isn’t the Floor: Ad Tech’s Transparency Problem

  By Lynne D. Johnson Verified

  Mar. 19, 2025

As seen in

Company Info

AdMonsters

AdMonsters, founded in 1999 by Bowen Dwelle, is a global leader in providing strategic insights and community-building for professionals in digital media and advertising technology. Initially focused on online advertising operations, the company has expanded its scope to encompass the entire digital media ecosystem, including publishers, agencies, advertisers, and technology providers. Acquired by Access Intelligence in 2015, AdMonsters continues to be a hub for thought leadership and operational best practices. The company hosts flagship events such as the Publisher Forums and the OPS Conference, which focus on media operations and monetization strategies. It also offers specialized workshops and networking opportunities to enhance collaboration and skill development. AdMonsters maintains a vibrant online community that shares knowledge through original research, articles, and social media engagement. Its strategic insights cover ad operations, programmatic advertising, and industry trends, making it a valuable resource for a diverse clientele, including publishers, agencies, technology providers, and service firms.