M. Scott McDonald - Profile and Journalist Details
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M. Scott McDonald
Verified
Host, DoctorDemographics Podcast
Beats
Editor of monthly Personal Investing sections sports features markets columnist
adult, computer, digital, technology, reviews
Content
By M. Scott McDonald| Forbes Verified For the Advertising Research Foundation, science – dispassionate, methodical, skeptical, collegial, evidence-based, theoretically-grounded science – is core to our mission. I recently emphasized that at our ConsumerXScience conference, which happened to take place during the same week that the Facebook/Cambridge Analytica scandal broke.
By M. Scott McDonald| Forbes Verified About 150 years ago, the legendary retailer John Wanamaker quipped that “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Throughout the ensuing decades, many CEOs have echoed Wanamaker’s lament as they have struggled to quantify their return on marketing investment.
By M. Scott McDonald| Forbes Verified For the Advertising Research Foundation, science – dispassionate, methodical, skeptical, collegial, evidence-based, theoretically-grounded science – is core to our mission. I recently emphasized that at our ConsumerXScience conference, which happened to take place during the same week that the Facebook/Cambridge Analytica scandal broke.
Company Info
DoctorDemographics Podcast
Cedar City, Utah, United States
+1 844-704-0499