Maddie Eisenhart - Profile and Journalist Details
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Get connected with journalists todayMaddie Eisenhart
Verified
Senior Branded Content Editor, Babylist
Beats
Tourism , People , History , Travel , Culture
Automobiles and Health
Content
By Maddie Eisenhart| expectful.com@ No matter what the TikTok ads tell you, not everything you buy in life is a game-changer. But in the fourth trimester, some purchases genuinely are. In my own postpartum journey, the add-to-cart moments that had the greatest impact on my mental health often looked like support for my partner and myself—whether in the form of a meal kit or grocery delivery service or even just a great audiobook subscription for those late-night feeding sessions. And the purchases that were for the baby?
By Maddie Eisenhart| StrongMocha@ We’ve all experienced it – gazing at our bank account, perplexed about where all our money disappeared to. It’s a frequent challenge, but fortunately, there are budgeting apps available to help us manage our finances better. In today's fast-paced world, managing money effectively is more important than ever. With the multitude of budgeting apps available, it can be overwhelming to choose the right one.
By Maddie Eisenhart| expectful.com@ No matter what the TikTok ads tell you, not everything you buy in life is a game-changer. But in the fourth trimester, some purchases genuinely are. In my own postpartum journey, the add-to-cart moments that had the greatest impact on my mental health often looked like support for my partner and myself—whether in the form of a meal kit or grocery delivery service or even just a great audiobook subscription for those late-night feeding sessions. And the purchases that were for the baby?
Company Info
Babylist
Babylist is a digital platform dedicated to supporting growing families with a variety of products and services in health, media, and commerce. Founded in 2011 by Natalie Gordon, Babylist has evolved from a simple online baby registry into a comprehensive resource for parents. The company aims to ensure families feel confident, connected, happy, and healthy throughout their parenting journey. The platform features a universal baby registry that allows users to add products from any store, making it flexible for expecting parents. In addition to registry services, Babylist provides valuable media content, including guides on topics like breastfeeding and sleep training. The company also offers a wide range of baby essentials, such as strollers and nursery furniture, through partnerships with top baby brands. Recently, Babylist announced plans to open its first brick-and-mortar store and acquired Expectful, further enhancing its offerings for families.
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Founded: 2011