Maddy Alford - Profile and Journalist Details
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Maddy Alford
Verified
Fashion Editor, Cosmopolitan (UK)
London
Beats
I am curious about most things. Happy to peak behind the curtain.
Content
By Maddy Alford Verified| Cosmopolitan (UK) Verified We may have been counting down the days for spring to finally arrive, but along with the much-longed-for sunshine, the new season brings grey rain clouds in turn. Well, you know what they say, April showers bring May flowers. But when the weather does inevitably take a turn for the worse, why should our outfits have to suffer as a consequence? We know we can't be the only ones struggling to track down a cute AF raincoat ...
By Alexandria Dale Verified, Maddy Alford Verified| Cosmopolitan (UK) Verified Cast your minds back to last summer, and you'll no doubt recall that a certain pair of leopard print cargo jeans had every fashion girlie going (us included) in a collective chokehold. “Our Leopard Cargo jeans really did go viral,” says Emma Hill, founder of London label Damson Madder. That's putting it lightly – after selling out almost instantly, the brand had over 45,000 people sign up for restock notifications.
By Maddy Alford Verified| Cosmopolitan (UK) Verified We may have been counting down the days for spring to finally arrive, but along with the much-longed-for sunshine, the new season brings grey rain clouds in turn. Well, you know what they say, April showers bring May flowers. But when the weather does inevitably take a turn for the worse, why should our outfits have to suffer as a consequence? We know we can't be the only ones struggling to track down a cute AF raincoat ...
Company Info
Cosmopolitan (UK)