Mahul Brahma - Profile and Journalist Details

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Mahul Brahma

Mahul Brahma

Verified

Contributor, Reputation Today

Kolkata

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Religion Culture HistoryPolitics India

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Content

Total articles 51

  • ChatGPT versus The Human Factor in crisis communications

    By Mahul Brahma| Reputation Today Verified In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the human factor in systems and processes, and communication or media is no exception. More and more the usage, the more and more will be the data that the machine can churn to throw up a better result. However, in crisis communication, there is a critical point when an organisation has to take call – whether the leader should apologise, and if so, when.

    By Mahul Brahma · Reputation Today

    Jul. 10, 2024

  • How empathetic design thinking and storytelling help build sustainable brands

    By Mahul Brahma| Reputation Today Verified Empathy is not sympathy. It is our ability to see the world through other people’s eyes — to see what they see, feel what they feel and experience things as they do. We as designers or storytellers can achieve this empathic state as we put aside our own preconceived ideas about the world and choose to understand the ideas, thoughts and needs of others instead… By taking a human-first approach.

    By Mahul Brahma · Reputation Today

    Feb. 21, 2024

  • ChatGPT versus The Human Factor in crisis communications

    By Mahul Brahma| Reputation Today Verified In this day and age of generative artificial intelligence, there is a growing compulsion to steadily eliminate the human factor in systems and processes, and communication or media is no exception. More and more the usage, the more and more will be the data that the machine can churn to throw up a better result. However, in crisis communication, there is a critical point when an organisation has to take call – whether the leader should apologise, and if so, when.

    By Mahul Brahma · Reputation Today

    Jul. 10, 2024

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Company Info

Reputation Today

Kolkata, West Bengal, India

+91 80041 97423