Maia Jenkins - Profile and Journalist Details
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Maia Jenkins
Verified
Custom Content and Marketing Copywriter, EnsembleIQ
Ocean Springs
Beats
Video Games
Celebrity gossip
Content
By Maia Jenkins| Path to Purchase IQ Verified Redefining Consumer ValueConsumers are redefining value beyond discounts. They seek personalized deals, engaging loyalty programs and seamless shopping experiences. Emotional engagement is also key, with shoppers favoring brands and retailers that reduce decision fatigue and enhance shopping satisfaction, Pepviz shared. "Value continues to mean different things to different shoppers, but it has shifted from being fixed and implicit to purposeful and emotional," the study explained.
By Maia Jenkins| The Path to Purchase Institute@ Redefining Consumer ValueConsumers are redefining value beyond discounts. They seek personalized deals, engaging loyalty programs and seamless shopping experiences. Emotional engagement is also key, with shoppers favoring brands and retailers that reduce decision fatigue and enhance shopping satisfaction, Pepviz shared. “Value continues to mean different things to different shoppers, but it has shifted from being fixed and implicit to purposeful and emotional,” the study explained.
By Maia Jenkins| Path to Purchase IQ Verified Redefining Consumer ValueConsumers are redefining value beyond discounts. They seek personalized deals, engaging loyalty programs and seamless shopping experiences. Emotional engagement is also key, with shoppers favoring brands and retailers that reduce decision fatigue and enhance shopping satisfaction, Pepviz shared. "Value continues to mean different things to different shoppers, but it has shifted from being fixed and implicit to purposeful and emotional," the study explained.
Company Info
EnsembleIQ
EnsembleIQ is a North American business intelligence company founded in 2016 and headquartered in the United States. With a team of approximately 200 employees, the company is led by CEO Jennifer Litterick. EnsembleIQ focuses on providing actionable insights and connections that drive business growth across various sectors, including retail, technology, consumer goods, healthcare, and hospitality. The company offers a variety of services to help professionals make informed decisions and gain a competitive edge. These include trusted business intelligence from industry experts, creative marketing solutions that enhance brand visibility, and impactful event experiences that facilitate networking and knowledge sharing among industry stakeholders. EnsembleIQ has also expanded its portfolio by acquiring media brands from Lebhar-Friedman, enhancing its media, digital, and event assets. EnsembleIQ is committed to sustainability and employee well-being, using eco-friendly practices in its operations and encouraging community involvement through its EIQ Cares program. The company promotes a diverse and inclusive work environment, supporting healthy lifestyles and volunteer opportunities for its employees.
Chicago, Illinois, United States
'+1 877-687-7321
Founded: 2016