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Maiya Pascouche

Maiya Pascouche

Verified

Beauty Editor, Business Insider

Brooklyn

Biography

Maiya Pascouche is an editorial content writer with a passion for beauty, fashion, lifestyle, and entertainment. She is currently a Story Producer at Insider working on e-commerce content production, branded content strategy, and innovative stories.

Final Covers

Wellness, Music and Culture, Beauty, Theatre , Skincare, Fashion, Film , TV , Identity

Doesn’t Cover

finance, health

Journalist Type

Seniority Positions

Industries

Medium Formats

Content

Total articles 161

  • The 8 Best Lip Stains for Every Budget

    By Rebecca Strong Verified, Maiya Pascouche Verified| Business Insider Verified Facebook Email X LinkedIn Copy link If there's one thing I look for in a lip product, it's staying power. Ideally, I'd like to avoid constantly re-applying through the day or night — so, naturally, lip stains are my be-all, end-all lip product. I've found that lip stains last much longer than lip glosses or lipsticks. Moreover, I love that I always have the option to layer them under lip balms and glosses for a shiny finish.

    By Rebecca Strong Verified, Maiya Pascouche Verified · Business Insider

    Apr. 10, 2025

  • The best retinol eye creams for reducing fine lines without irritation

    By Rebecca Strong Verified, Maiya Pascouche Verified| Business Insider Verified Updated Facebook Email X LinkedIn Copy link If, like me, you're often bemoaning the dark circles or crow's feet under your eyes, it may very well be worth investing in a retinol eye cream. Without a doubt, retinol is one of the most evidence-backed skincare ingredients — with extensive research showing that it's effective for improving skin texture, reducing the appearance of wrinkles and hyperpigmentation, and even unclogging and shrinking pores.

    By Rebecca Strong Verified, Maiya Pascouche Verified · Business Insider

    Apr. 09, 2025

  • I tried Olaplex's new scalp treatment that promises a hydrated and soothed scalp, and it actually worked

    By Maiya Pascouche Verified, Rebecca Strong Verified, Henry Blodget| Business Insider Verified Written by Rebecca Strong edited by Maiya Pascouche When you buy through our links, Business Insider may earn an affiliate commission. Learn more 2025-04-07T20:59:30Z Facebook Email X LinkedIn Copy link Save Saved Read in app This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? .

    By Maiya Pascouche Verified, Rebecca Strong Verified, Henry Blodget · Business Insider

    Apr. 07, 2025

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Company Info

Business Insider

Insider Inc. is a global digital media organization that provides comprehensive coverage of business, technology, and general interest news. Founded in 2007 by Henry Blodget and Kevin P. Ryan, the company originally launched as Silicon Alley Insider and rebranded to Business Insider in 2009. In 2015, it was acquired by Axel Springer SE, and in 2017, it adopted the name Insider Inc. to reflect its expanded focus. The company offers a range of digital news services, including articles, analysis, and investigative reports. It is known for its innovative visual storytelling, featuring interactive charts and videos. Insider Inc. also produces documentary-style videos and social media content. The organization has made significant contributions to journalism, breaking major stories and coining popular terms like "quiet quitting." With a global workforce, Insider Inc. influences public discourse and policy through its reporting.

'+1 646-376-6113

Founded: 2007