Makayla Muscat - Profile and Journalist Details
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Makayla Muscat
Verified
Journalist, Daily Mail Australia
Sydney
Beats
Outdoors , Hiking , Cycling , Holistic Health , Nature , Wildlife Conservation
Apps, esports, automotive, gaming
Content
By Makayla Muscat Verified| AdNews (Australia)@ The Advertising Council Australia (ACA) has named the winners of the 2025 Young Lions Competition, who will represent Australia at the Cannes Lions International Festival of Creativity in June. The five winning teams impressed industry juries with their creative flair and ability to deliver under pressure in a competitive final pitch round on Friday. Tony Hale, CEO of ACA, said Young Lions is all about discovering the very best emerging talent Australia has to offer.
By Makayla Muscat Verified| AdNews (Australia)@ Australians are more into me-ship than mateship, according to the Havas Labs 2025 Aussie Futures report which identifies a seismic shift in values after years of economic strain and social change. The findings, of a survey of 2,000, reveal six critical needs of Australians: ‘help me get by’, ‘help me connect’, ‘help me save the world’, ‘help me break free’, ‘help me progress’ and ‘help me build status’.
By Makayla Muscat Verified| AdNews (Australia)@ Culture, often touted as a special sauce for agencies, is the fuel driving growth and helping dentsu’s iProspect cut staff churn and win critical accounts. The agency has been recognised for the second year running on AFR’s Best Places to Work ranking for media and marketing companies and while the recognition is important, it’s how the culture drives success more broadly that’s important to its leadership team.
Company Info
Daily Mail Australia
Daily Mail Australia is a leading online media company based in Sydney, New South Wales. Established in 2008, it is part of a global network that reaches over 230 million readers, making it the largest English-language news website. The company employs around 103 staff and generates an estimated $6.1 million in annual revenue. The company specializes in digital news delivery, focusing on breaking news, celebrity gossip, entertainment, and sports. It also covers trends in fashion, beauty, health, technology, and travel. Daily Mail Australia operates a dynamic website that features real-time updates and multimedia content, optimized for high reader engagement. Additionally, it offers a Femail Fashion Finder service that allows readers to purchase clothing through curated links and actively engages with audiences on social media platforms like Twitter, Facebook, and Instagram. With a strong editorial focus that combines tabloid-style storytelling with investigative journalism, Daily Mail Australia attracts a diverse and tech-savvy readership, making it a preferred platform for advertisers.
Sydney, New South Wales, Australia
Founded: 2008