Marc Iskowitz - Profile and Journalist Details
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Marc Iskowitz
Verified
Co-Host, MM+M Podcast
New Jersey
Beats
medical technology., global healthmedicine, drug pricing healthcare, some pharma health, medical breakthroughs
tech startups, gadgets, startups
Content
By Marc Iskowitz Verified| Campaign Asia@ Getting healthcare professionals to visit, spend time, and engage with a brand’s HCP website is essential to any pharma marketer’s digital strategy. Yet, the experience doctors encounter on these sites has fallen far short of those goals. That’s despite all the fanfare around employing artificial intelligence (AI) to help personalise content.
By Marc Iskowitz Verified| Campaign (Canada) Verified To continue enjoying this article, please sign in. You can register for free for limited further access, or subscribe now for full access to all our content. If you were registered for The Message and are logging into Campaign for the first time, please reset your password.
By Marc Iskowitz Verified| Campaign Asia@ Getting healthcare professionals to visit, spend time, and engage with a brand’s HCP website is essential to any pharma marketer’s digital strategy. Yet, the experience doctors encounter on these sites has fallen far short of those goals. That’s despite all the fanfare around employing artificial intelligence (AI) to help personalise content.
Company Info
MM+M Podcast
Twickenham, England, United Kingdom
+44 20 8267 5000