Mark Botha - Profile and Journalist Details
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Mark Botha
Verified
Features Writer, African Fusion
Beats
crimeclimate as well as social issues.politicswar
The New York Yankees.
Content
By Mark Botha Verified| Bizcommunity Verified Last year, for Podcast Day, I wrote an article (ref 1) discussing the slow uptake of podcasts in South Africa, despite their international popularity. I compared podcasts to mobile platforms, which also took time to gain widespread acceptance, and predicted that podcasts would follow a similar growth trajectory. I highlighted the qualities of podcasts and explained why they are a great option for advertisers to connect with audiences on a deeper level, avoiding the advertising clutter.
By Mark Botha Verified| The Media Online Verified Last year, for Podcast Day, I wrote an article (ref 1) discussing the slow uptake of podcasts in South Africa, despite their international popularity. I compared podcasts to mobile platforms, which also took time to gain widespread acceptance, and predicted that podcasts would follow a similar growth trajectory. I highlighted the qualities of podcasts and explained why they are a great option for advertisers to connect with audiences on a deeper level, avoiding the advertising clutter.
By Mark Botha Verified| Bizcommunity Verified Last year, for Podcast Day, I wrote an article (ref 1) discussing the slow uptake of podcasts in South Africa, despite their international popularity. I compared podcasts to mobile platforms, which also took time to gain widespread acceptance, and predicted that podcasts would follow a similar growth trajectory. I highlighted the qualities of podcasts and explained why they are a great option for advertisers to connect with audiences on a deeper level, avoiding the advertising clutter.
Company Info
African Fusion