Mark Gardiner - Profile and Journalist Details

Beats

Biography

Although I have an extensive background in advertising and communications strategy, since 2002 I've mainly worked as a journalist published in the New York Times and elsewhere. I have a knack for telling great brand stories like Langlitz Leathers and Kansas City's own Elevé Dancewear; making complex technical subjects understandable to a general audience; and telling the story-behind-the-story, for example about a social media windfall that recently benefited Harley-Davidson. (There are links to these stories in the Portfolio section of this listing.) I'm the author of Build a Brand Like Trader Joe's, and a public speaker on the importance of Customer Experience to brands. I was the principal subject of one of last year's most popular Freakonomics episodes. I have an extremely wide-ranging education (University of Calgary) and interests. I love learning new subjects and am a (very !) quick study. I speak fluent 'engineer'. I'm a U.S. / Canadian dual citizen and speak both English & French. I'm a subject matter expert in the world of motorcycles and motorcycle racing, and one of the world's foremost journalists in that niche.

Content

Total articles 201

• Mark Gardiner | Substack

  By Mark Gardiner

  Mar. 11, 2024

• Should America Be Run by … Trader Joe’s? (Update)

  By Mark Gardiner, Michael Roberto, Stephen Dubner Verified

  Mar. 21, 2025

• "The Bikeriders:" A commentary, not a review, of Hollywood's latest motorcycle movie

  By Riding StyleAdv, Mark Gardiner

  Jul. 17, 2024

As seen in

Company Info

Milliman IntelliScript

Milliman IntelliScript is a specialty software-as-a-service (SaaS) provider and a subsidiary of Milliman, Inc. Established in 2001, the company specializes in risk assessment for the U.S. life and health insurance sectors. It combines actuarial science, clinical expertise, and advanced data analytics to enhance underwriting, risk adjustment, and clinical trials eligibility processes. IntelliScript offers a range of data-driven tools, including the Irix® Suite, which generates condition-specific reports for underwriting and claims management, and the Curv® Suite, which provides predictive modeling for group insurance portfolios. The company also analyzes prescription drug purchase histories to assess mortality risk for life insurance applicants. IntelliScript serves U.S. life and health insurance carriers, helping them streamline underwriting decisions and support clinical trials through medical data analysis. The company is committed to innovation and maintaining a collaborative workplace culture.