Mark Pollard - Profile and Journalist Details
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Mark Pollard
Verified
Host, Sweathead, A Strategy Podcast
New York
Beats
advertising, adtech mobile,business sports, entrepreneurship public relations, social media
Content
By Mark Pollard| markpollard.net@ You’re in front of a group of people. Your jaw juts and words poke out almost by themselves. The room seems glazed. Its den of eyes stare out, but are turned off from the inside. CLICK. You make the next slide appear. It thumps to arrival. The eyes don’t stir. You turn to the presentation. The numbers, sources, and bullet points stare back.
By Mark Pollard| markpollard.net@ When somebody asks, “What are the best books on strategy?” feel free to play this Jedi mind-trick on them: “Books on writing.”There are beautiful books on strategy and I’ll list them soon. They’ll help you get to what researchers call the “edge of your domain” and understand the zeitgeist of the strategy world. However, an account planner’s job is very close to a writer’s reason for existence.
By Mark Pollard| markpollard.net@ Strategy portfolios aren’t difficult. The Terrible Twos are difficult. The Terrible Twos are the third year of our lives, a year in which we become hooligans in the home. This is a state to which we all return decades later. No, strategy portfolios aren’t like this - strategy portfolios are dainty. Flower arrangements are dainty. You diagnose your mood and creative appetite, you peruse your flower shop, then you select, cut, and arrange, and make someone happy or less sad.
Company Info
Sweathead, A Strategy Podcast
New York, United States