Mark Roberti - Profile and Journalist Details

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Content

Total articles 92

• Common Mistakes Companies Make When Deploying RFID

  By Mark Roberti, Rich Handley| RFID Journal Verified Ed. Note: This article was previously posted at IoP Journal. During my 20 years as the editor of RFID Journal, I spoke to many businesses that had RFID deployments go awry. Here are the mistakes I saw most often. Going with an inexperienced integrator: Often, companies will find a local barcode integrator or RFID startup and ask them to deploy an RFID asset-tracking system. These companies usually don't have a lot of experience, and the projects often run into problems.

  By Mark Roberti, Rich Handley · RFID Journal

  Jul. 02, 2023

• Five Most Common Marketing Mistakes RFID Companies Make

  By Mark Roberti, Rich Handley| RFID Journal Verified RFID Journal LIVE! 2023 will feature end-user companies discussing RFID's use in various industries, as well as exhibitors offering tagging solutions for multiple applications. To learn more, visit the event's website. For 20 years, I tried to connect RFID solution providers with retailers, manufacturers, healthcare providers and other companies that could benefit from using radio frequency identification (RFID) and other Internet of Things (IoT) technologies.

  By Mark Roberti, Rich Handley · RFID Journal

  Mar. 15, 2023

• Common Mistakes Companies Make When Deploying RFID

  By Mark Roberti, Rich Handley| RFID Journal Verified Ed. Note: This article was previously posted at IoP Journal. During my 20 years as the editor of RFID Journal, I spoke to many businesses that had RFID deployments go awry. Here are the mistakes I saw most often. Going with an inexperienced integrator: Often, companies will find a local barcode integrator or RFID startup and ask them to deploy an RFID asset-tracking system. These companies usually don't have a lot of experience, and the projects often run into problems.

  By Mark Roberti, Rich Handley · RFID Journal

  Jul. 02, 2023

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Company Info

RFID Journal

RFID Journal is a media company dedicated to radio frequency identification (RFID) technology and its business applications. Founded in 2002 and based in Melville, New York, it provides a wealth of resources for businesses and professionals interested in RFID solutions. The company offers a bi-monthly digital magazine that covers strategic topics related to RFID adoption, as well as an online news platform that delivers real-time updates on industry trends and innovations. In addition to its publications, RFID Journal organizes educational conferences, including the prominent RFID Journal LIVE!, which features case studies and expert sessions. The company also provides training programs through RFID Journal University, catering to various expertise levels. Its content includes case studies, white papers, best-practice guides, and multimedia resources, all aimed at enhancing understanding and implementation of RFID technologies across sectors like retail, logistics, healthcare, and manufacturing.