Mark Seavy - Profile and Journalist Details
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Mark Seavy
Verified
Publications Editor, Licensing International
New York
Beats
audio production, music Android, smartphones product reviews,Technology Artificial Intelligence
Fashion, Beauty, Travel, Food, Entertainment.
Content
By Mark Seavy Verified| Licensing International@ How Are Fashion Brands Dealing with Dupes? By Mark Seavy With the rise of social media platforms like TikTok and Instagram, “dupes” have surged in popularity with young consumers as a low-cost means for acquiring the look and status of high-end brands. The trend hasn’t gone unnoticed among brand owners and the courts. But dupes have proven trickier to navigate than traditional knockoffs, since they rarely carry a trademarked logo that would identify them.
By Mark Seavy Verified| Licensing International@ Negotiating New Paths as Tariffs Take Hold By Mark Seavy As newly established U.S. tariffs take hold on imported goods, licensing agreements are increasingly up for negotiation. The form these new and existing contracts are taking across nearly all product categories will likely vary. But these agreements are all focused on offsetting the added cost of tariffs that start at 10% but increase, depending on the country, to the 145% being levied on imports from China.
By Mark Seavy Verified| Licensing International@ How Are Fashion Brands Dealing with Dupes? By Mark Seavy With the rise of social media platforms like TikTok and Instagram, “dupes” have surged in popularity with young consumers as a low-cost means for acquiring the look and status of high-end brands. The trend hasn’t gone unnoticed among brand owners and the courts. But dupes have proven trickier to navigate than traditional knockoffs, since they rarely carry a trademarked logo that would identify them.
Company Info
Licensing International
Licensing International is a global trade association for the brand licensing industry, founded in 1985 and based in New York City. It represents over 1,200 member companies across more than 40 countries, serving as a central hub for professionals in licensing, including licensors, manufacturers, retailers, and service providers. The organization focuses on advancing the licensing industry through education, networking, and advocacy. It offers educational programming such as workshops and certification programs, hosts networking events like global conferences, and publishes market research, including the annual Global Licensing Industry Study. Licensing International promotes the benefits of licensing to businesses and policymakers, emphasizing professionalism and collaboration across various sectors, including entertainment, fashion, sports, and corporate brands. Membership provides access to valuable resources, proprietary data, and industry trend reports, supporting members in leveraging licensing for growth.
New York, United States
+1 212-244-1944
Founded: 1985