Martin Kihn - Profile and Journalist Details
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Martin Kihn
Verified
Host, Paleo Ad Tech
New York
Beats
Content
By Martin Kihn| Forbes Verified Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. What are marketers' hopes and dreams? What keeps them up at night? Even though it's a people-oriented discipline, marketing can sometimes feel lonely. Faced with ever-greater pressures and ever-shorter tenures, the CMO may sometimes believe they're the only person in the world with their particular punch list of goals and constraints. However, they're not.
By Martin Kihn| salesforce.com@ Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. Instead, it would ask users to opt in to tracking and focus on developing post-cookie solutions. No timelines were given. Reactions ranged from coffee-spilling shock to languid bemusement. Now that the cookie dust has settled, a better reaction might be: So what’s next?
By Martin Kihn| salesforce.com@ Google surprised a lot of people when it announced in a recent blog post that – after more than four years of saying the opposite – it was not going to phase out cookies in its market-leading Chrome browser after all. Instead, it would ask users to opt in to tracking and focus on developing post-cookie solutions. No timelines were given. Reactions ranged from coffee-spilling shock to languid bemusement. Now that the cookie dust has settled, a better reaction might be: So what’s next?
Company Info
Paleo Ad Tech
New York, United States