Mary S. Schaeffer - Profile and Journalist Details
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Mary S. Schaeffer
Verified
Publisher, Editorial Director and Podcast Host, AP Now
Delaware, United States
Beats
Brand Related Topics , Marketing , Advertising
I will not cover any type of animal entertainment.
Content
By Mary S. Schaeffer Verified, Unitone Vector| pubexec.com@ As I watched the coronavirus crisis unfold, two things became readily obvious to me as the founder of a small niche publisher – and probably to many fellow Publishing Executive readers. The first was that our revenue at AP Now would dry up overnight (Thankfully, I was mostly wrong on this one) and that it would be inappropriate to go hawking paid content and training at a time when companies were scrambling to get their employees set up at home.
By Mary S. Schaeffer Verified| Adweek Verified Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25. As I watched the coronavirus crisis unfold, two things became readily obvious to me as the founder of a small niche publisher – and probably to many fellow Publishing Executive readers.
By Mary S. Schaeffer Verified, Unitone Vector| pubexec.com@ As I watched the coronavirus crisis unfold, two things became readily obvious to me as the founder of a small niche publisher – and probably to many fellow Publishing Executive readers. The first was that our revenue at AP Now would dry up overnight (Thankfully, I was mostly wrong on this one) and that it would be inappropriate to go hawking paid content and training at a time when companies were scrambling to get their employees set up at home.
Company Info
AP Now