Matilda Andersson - Profile and Journalist Details
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Matilda Andersson
Verified
News Manager, BREAKIT
Stockholm
Beats
Australian Media , Australian Cinema , Australian Culture , Australian Politics
If the books are posting odds on it, I've likely got an opinion.
Content
By Mark Thorpe, Matilda Andersson Verified, Katie McQuater Verified| RESEARCH LIVE Verified On Thursday 27th February, Truth Consulting hosted an event focused on the recently launched Working Well Together (WWT) charter; an initiative created by Aura, the UK membership organisation for client-side researchers. The charter is the result of growing concerns that ways of working in the research and insights industry – specifically the client-agency dynamic – are undermining wellbeing and happiness.
By Matilda Andersson Verified| RESEARCH LIVE Verified In early 2024, I wrote an article for The Drum about why no one wants to work in ad agencies anymore. It captured the mood of quiet quitting, industry-wide exhaustion, and the talent exodus hitting our sector hard. Since then, we’ve seen a turbulent market for both market research and UX research, with many client-side and agency roles made redundant in a tough economic climate.
By Mark Thorpe, Matilda Andersson Verified, Katie McQuater Verified| RESEARCH LIVE Verified On Thursday 27th February, Truth Consulting hosted an event focused on the recently launched Working Well Together (WWT) charter; an initiative created by Aura, the UK membership organisation for client-side researchers. The charter is the result of growing concerns that ways of working in the research and insights industry – specifically the client-agency dynamic – are undermining wellbeing and happiness.
Company Info
BREAKIT
Breakit is a Swedish news organization founded in March 2015 by former journalists Stefan Lundell and Olle Aronsson. The company focuses on the tech industry and startup ecosystem, providing news, analysis, and insights into digital transformation and innovation. Breakit aims to fill the gap in media coverage of significant changes in the business landscape during the digital age. Headquartered in Stockholm, Breakit has raised $900,000 in funding from notable investors. The organization has received recognition for its innovative approach to digital journalism, winning Sweden's Magazines' Stora Pris in 2019. Breakit offers a range of services, including news and insights, video content, podcasts, and live events, while maintaining a modern branding strategy across its platforms. It is recognized as a leading source of information for startups and entrepreneurs in Sweden.
'+46 761 99 51 83
Founded: 2015