Matt Carmichael - Profile and Journalist Details
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Matt Carmichael
Verified
Editor, What The Future Magazine
Chicago
Beats
Biography
Matt is a futurist, author and researcher. He’s a consumer trends expert and he leads or co-leads three key Ipsos public data projects: Our monthly foresight magazine, What the Future; Our twice-monthly Ipsos U.S. Consumer Tracker; and Ipsos Global Trends. Matt combines foresight with insights as the founding editor of What the Future, Ipsos’ award-winning magazine. Each issue covers the future of a different topic from Food, to Wellness, AI to Housing through exclusive expert interviews and custom consumer research. What the Future drives client engagement and Ipsos business. Within the global Trends & Foresight team, he contributes to the content, development and activation as a lead author of the annual Ipsos Global Trends report, now fielded in 50 markets around the world. In addition, he oversees the Ipsos U.S. Consumer Tracker, a twice-monthly survey of American attitudes and behaviors. Now in its sixth year, the data is the backbone of Ipsos’ thought-leadership program. He is an engaging speaker and media commentator, presenting to global clients and industry events and SXSW on a wide range of “future of…” and demographic topics. Whether virtually or on stages large and small, Matt brings complex trends and stats to life, with narrative, humor and easy-to-understand data stories. He is the author of Buyographics, a book combining big data and ethnography to tell the complex story of today’s American consumer. Previously, Matt was an editor at trade and consumer publications including Advertising Age, Crain’s Chicago Business and Livability.com. He has covered interactive marketing since the web’s beginnings as well as demographics, urban planning and consumer trends. He is a graduate of Northwestern University’s Medill school and was awarded a certificate of achievement from the University of Houston’s Foresight program. He is a member of the Association of Professional Futurists and the Global Futures Society.
loans, insurance B2B,Credit cards banking, investing
Content
By Matt Carmichael| Ipsos US@ The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: As the Trump administration continues to take shape, we will check in from time to time on the topics and questions we asked before inauguration to see if things are shifting. What we found: There’s a drop in the idea that having tech developed and manufactured in the U.S. should be a national security issue.
By Matt Carmichael| Ipsos US@ The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: With everything going on in the U.S. these days, and Covid-early-days levels of uncertainty, we started a new module in the Tracker. It asks a two-part question. How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel.
By Matt Carmichael| Ipsos US@ The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week. Why we asked: We wanted to trend some streaming questions we’ve asked in the past, and also dig into some behaviors we hadn’t really measured before, notably the industry bugaboo: churn. What we found: The distribution of how many services we subscribe to hasn’t really changed in the last year or two.
Company Info
What The Future Magazine
Paris, Ile-de-France, France
+33 1 41 98 90 00