Matt Cooper - Profile and Journalist Details

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Biography

Matt Cooper has been working in the ad world for over 20 years. He began at Saatchi & Saatchi, London in the crazy world of the 1980s before the internet and mobile phones but at a time of flash company cars and bottomless expense accounts. He moved over to a small effects company called The Mill, now one of the top post companies in the world with offices in London, NY and LA. While at The Mill, Matt launched the online advertising approval, archiving and distribution site BEAM.TV. Matt left BEAM.TV to form Chilibean and later became MD of the Gunn Report. It was during his time at BEAM, travelling constantly to meet ad people all over the world, that the idea for LBB was formed. He needed to know the best companies to contact, the best places to stay, ideas for where to take clients for a meal, and what other info he needed whilst in each city. There was no central place where he could find any, let alone all, of this information. LBB began as a series of books before going online. Soon it will cover over 50 advertising centres worldwide. Please give me a shout whenever you are in London!

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Company Info

Little Black Book

LBBonline, also known as Little Black Book, is a global platform that celebrates creativity in the advertising industry. Launched in 2010, it serves as a centralized hub for advertising professionals to access news, showcase their work, and connect with potential clients. The platform offers a variety of services, including updates on industry news, job opportunities, and a space for agencies and production companies to display their creative projects. LBBonline caters to a diverse community, including major advertising agencies and in-house brand marketing departments. It provides valuable insights and analysis on trends in advertising and marketing. With a significant global presence, LBBonline is recognized as an essential resource for professionals in the communications industry, helping them network and share their stories effectively. Phoebe Siggins serves as the COO, contributing to the platform's impact in the advertising sector.