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Matt Shapo
Verified
Director, Digital Audio and Video, IAB
New Jersey
Beats
viral social media topics and trendsHuman interest stories Nigerians in diaspora news societal events and happenings
N/A. I am open to all topics!
Content
Company Info
IAB
The Interactive Advertising Bureau (IAB) is a prominent trade organization that supports the media and marketing industries in the digital economy. Founded in 1996 and based in New York City, IAB includes over 700 media companies, brands, agencies, and technology firms involved in digital advertising. The organization focuses on advancing the industry through research, education, and advocacy. IAB conducts essential research on interactive advertising, providing valuable insights and trends. It offers professional development programs that have trained over 19,000 professionals from 1,500 companies since 2012. IAB also advocates for its members in public policy and collaborates with the IAB Tech Lab to develop technical standards and solutions for the digital media ecosystem. Additionally, IAB hosts conferences and webinars to equip digital marketers with the latest strategies and insights.
New York, New York, United States
+1 212-380-4700
Founded: 1996