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Matt Smith
Verified
Reporter, Cleburne Times-Review
Denver
Beats
Music , Film
Tout le reste.
Content
By Matt Smith Verified| Creative Bloq Verified Typography is just one method used to convey information to an end user, while creating typographical contrast helps focus attention and bring balance to an overall composition. At its simplest, graphic design exists as a means for guiding people’s attention to what you want to them to look at – whether it be a print advert, an event poster or a flashing fire exit. Every design is a journey for the user, directing them to a key piece of information in the most efficient and concise way possible.
By Matt Smith Verified| Creative Bloq Verified It's Typography Week, and we're delving into the the history of sans serif, one of the most iconic typefaces in use today. Literally translating to ‘without serif’, this typeface can be mapped to changes in society, whether it’s the birth of industrial mechanisation or the digital age. For a large part of history, before the invention of Gutenberg’s printing press, text had to be written by hand.
By Matt Smith Verified| Creative Bloq Verified Somewhere right now a designer is silently screaming at an example of bad kerning, whether on a sign, website, magazine or menu. Have you ever noticed words where some letters are closer together while others are further apart? A warning – once you open this can of worms you will never unsee it – kerning will haunt you wherever you go. The aim of a type designer is to create a visually uniform flow across letters that reads as one undisturbed line rather than stopping the eye at every gap.
Company Info
Cleburne Times-Review
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