Matt Varga - Profile and Journalist Details
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Matt Varga
Verified
Editor, Sneaker News
Bronx
Beats
I haven't met a topic I haven't liked yet, but I don't do much finance/investment writing.
Content
By Matt Varga Verified| Sneaker News Verified The question of when Nike will slow production of “core product” is one that’s hummed like background radiation behind all of our Swoosh coverage in the past year and change.
By Matt Varga Verified| Sneaker News Verified We’ve surely said it before, but at times it feels like it’d be quicker to list off iconic media franchises that haven’t crossed paths with Crocs at some point. Disney is assuredly in contention for the clogs company’s most reliable, planting visages of many of its most iconic characters on the brand’s complete range of models. For their latest, it’s a return to basic and a step back in time, calling up the time-tested Winnie the Pooh franchise for the Eeyore Crocs, expected to hit shelves soon.
By Matt Varga Verified| Sneaker News Verified The question of when Nike will slow production of “core product” is one that’s hummed like background radiation behind all of our Swoosh coverage in the past year and change.
Company Info
Sneaker News
Sneaker News is a digital media company founded in 2006, recognized as a leading authority on sneaker culture. It provides daily updates on sneaker releases, collaborations, and industry trends through a high-traffic publishing platform. The company maintains a vast repository of over 80,000 articles, including release calendars and in-depth retrospectives, and engages a community of 11 million followers on social media. With more than 6 million unique visitors each month and over 35 million page views, Sneaker News has a significant global influence in sneaker media. It operates subsidiary platforms like Kicksfinder, which tracks sneaker availability, and Jordansdaily, focused on Air Jordan content. The editorial team, led by John Kim since 2014, produces a variety of content, including sneaker analyses and celebrity collaborations. The company generates approximately $5 million annually through advertising and affiliate partnerships, showcasing its strong presence in the sneaker journalism landscape.
New York, United States
+1 917-415-0596
Founded: 2007