Matt Wille - Profile and Journalist Details
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Matt Wille
Verified
Managing Editor, PAPER Magazine
New York
Beats
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Content
By Matt Wille Verified| Traverse City Record-Eagle Verified This past week marked one of the busiest of the year for two of our community’s largest industries: tourism and healthcare. Each year, the National Cherry Festival attracts over a half a million people to Traverse City, which not only fills hotel rooms, shops, beaches and restaurants but our emergency rooms and urgent cares, too. There is a pride that comes with living in a place where people will travel from across the country to visit, but it also carries its own set of challenges.
By Matt Wille Verified| Traverse City Record-Eagle Verified As summer returns and the hotels, shops, restaurants and beaches around Traverse City get busier, the same can also be said of Munson Medical Center. A Networks Northwest study of 10 counties in the northwestern Lower Peninsula found the population rises by 78 percent during the summer. This includes increases of 47 percent in Grand Traverse County, 126 percent in Leelanau County, and 98 percent in Kalkaska.
By Matt Wille Verified| Traverse City Record-Eagle Verified Editor's note: This article was published in the Record-Eagle's "Momentum '23" special publication. For more stories from northern Michigan's economic engine, click here to read Momentum in its entirety online. Just three years removed from the pandemic’s beginning and now on the cusp of the Public Health Emergency being lifted, Munson Medical Center (MMC) is poised to meet our community needs as well as challenges that continue across the healthcare sector.
Company Info
PAPER Magazine
ENTtech Media Group, also known as PAPER, is a New York City-based company focused on entertainment, media, publishing, and technology. It specializes in digital content creation, audience engagement, and shoppable media experiences. The company acquired PAPER Communications in 2017 and operates the PAPER brand, which transitioned from a print magazine to a digital-first model in 2020. PAPER's digital platform covers various topics, including fashion, pop culture, music, art, and film. The company utilizes proprietary technology to target specific audience segments through social media and digital channels. It collaborates with brands to create interactive, commerce-driven content, transforming trends into shoppable features. Revenue is generated through branded content, digital advertising, and partnerships with retail and tech companies. With a focus on viral content, PAPER combines traditional media credibility with modern audience analytics to optimize engagement and monetization.
New York, United States
+1 212-226-4405
Founded: 1984