Matt Wille - Profile and Journalist Details
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Matt Wille
Verified
Managing Editor, PAPER Magazine
New York
Beats
basketballparentinghumorbooks & moviesother
Others not in covered section.
Content
Company Info
PAPER Magazine
ENTtech Media Group, also known as PAPER, is a New York City-based company focused on entertainment, media, publishing, and technology. It specializes in digital content creation, audience engagement, and shoppable media experiences. The company acquired PAPER Communications in 2017 and operates the PAPER brand, which transitioned from a print magazine to a digital-first model in 2020. PAPER's digital platform covers various topics, including fashion, pop culture, music, art, and film. The company utilizes proprietary technology to target specific audience segments through social media and digital channels. It collaborates with brands to create interactive, commerce-driven content, transforming trends into shoppable features. Revenue is generated through branded content, digital advertising, and partnerships with retail and tech companies. With a focus on viral content, PAPER combines traditional media credibility with modern audience analytics to optimize engagement and monetization.
New York, , United States
+1 212-226-4405
Founded: 1984